Signs: Balancing Marketing Objectives With Artistic Ideals

When you're choosing a sign or plaque, you have a wide range of techniques and materials to choose from. Laser engraving is one of the most popular methods of sign creation, and it's easy to see why. Laser-engraved signs or plaques have many advantages. Because laser engraving can create such a wide range of different signs, it's the ideal choice for many different applications. 

Choice of materials 

Laser engraving can create precise designs in a wide variety of materials, allowing you to choose the type of sign that's right for your purpose. These materials include wood, acrylic, glass, stone, rubber and metals such as steel or aluminium. If you want a hard-wearing, weather-resistant sign that's easy to clean, acrylics are the ideal choice. For an imposing plaque, engraved metal creates a warm finish that's easy to polish back to its original lustre, while engraved wood gives a variety of elegant decorative finishes. 

Readability

Laser engraving produces precise, clean designs, making it ideal for warning signs and other applications where readability is important. This method can also be used to produce acrylic signs with sharply contrasting colours, improving readability at a glance and making signs more appealing. Laser engraving is also ideal for signs with varying sizes of text since its precision means that it can produce readable, high-contrast text at a range of scales. 

Custom sign shapes

Not only can laser engraving produce a variety of different designs and text styles, but it can also create signs of many different shapes, allowing you to customise the shape of the sign itself that draws the eye and reinforces your branding. Custom-engraved sign shapes are a great way to convey your business's identity or just express your personal creativity.

Durability

Because laser engraving doesn't use a tool that comes into physical contact with the sign itself, it reduces the risk of damage both to the sign and to the tool. This reduced risk of damage makes laser-engraved signs less vulnerable to warping as a result of moisture or humidity. Materials such as engraved acrylic are highly resistant to environmental damage such as moisture or fading from exposure to sunlight, making them good choices for outdoor signage. 

Whether you need a single custom design or a large batch of labels, or whether you need complex graphics or readable text, laser engraving is a versatile technique that can produce signs to fit any purpose. Contact a laser engraving service for more information.