Signs: Balancing Marketing Objectives With Artistic Ideals

If you're getting ready to open a business, now's the time to plan for your commercial signage. You might think that you only need to worry about the signs that advertise your business. But, you need other types of signs inside your business.

There are four specific types of signs you can use in your commercial building. Those signs include instructional signs, informative signs, protective signs, and warning signs. If you're not sure what type of signs fall into those categories, read the list provided below. You'll find the information you need to choose the right signs for your commercial building.

Instructional Signs

When it comes to buying commercial signs, the first type you need are the instructional signs. These signs let people know what they can and can't do inside your business. No smoking signs would fall into this category. Signs about clothing requirements would also fit into this category. 

Informative Signs

If you're buying signs for your new business, don't forget about the informative signs. Informative signs help you to avoid problems with your customers. For instance, if you run a retail store, you should include a sign that explains the refund policy. If you provide a service, you should include signs that explain the services you provide. 

Protective Signs

If you have safety devices at your place of business, it's a good idea to have protective signs on display. This could include signs for first aid kits, and eye wash stations. If you plan to have an automated external defibrillator on the premises, you should have a sign for that as well. These signs alert customers, and passersby, that emergency assistance is available. It's also a good idea to have signs for your fire equipment too. That way, your employees know where to go should a fire erupt. 

Warning Signs

Now that you're buying signs for your commercial building, be sure to include the warning signs. These signs fall into two categories. Signs that warn about possible risks for injury. And, signs that caution against potential fatalities. Slippery floor signs are an example of warning signs for possible injuries. Chemicals and biohazard signs warn of life-threatening risks. Protect your customers and employees. Be sure to have the right types of warning signs in your commercial building. 

If you're ready to open your own business, use the tips provided here to invest in the right type of signs.