Signs: Balancing Marketing Objectives With Artistic Ideals

Signage is an important aspect of any business. If you are opening up a business premises that will be open into the night, then it is best to consider illuminated signage. You could choose three main options with illuminated signage. These include fluorescent signs, neon signs and LED signs. Although LED signs are the most recent addition to the market, they are steadily gaining in popularity due to the numerous benefits that they offer. Here are some of the reasons to opt for LED signs for your business. 

LED signs have a long lifespan

When compared to the other options of illuminated signage, LED has the longest lifespan. These bulbs emit the same amount of light as regular incandescent bulbs, but use up less energy and last for much longer. Thus making them the best option for signage, as you do not have to worry about changing the bulbs on a regular basis. Additionally, LED bulbs do not contain any gases that could eventually leak and compromise the quality of your lighting. This way you can rest assured that your LED signage would serve you for a significant amount of time.

LED signs are attention grabbing

The main reason to have signage outside your business premises is to attract the attention of customers as the pass by. However, if your signage is dim, chances are it will easily be overlooked. One of the characteristics of LED bulbs that make them great for signage is how striking their brightness is. However, this brightness is not too overwhelming to hinder people from looking directly at the light. Therefore, you can rest assured that your sign will be distinguishable as well as readable whether from near or afar. Additionally, LED signage is not affected by ambient lighting. This means, even when the sun is high, the signage will still stand out and will not look less bright. This ensures it remains attention grabbing, no matter what time of the day or night.

LED signs are economical and eco-friendly

LED signage uses considerably less power when compared to regular illuminated signage. Since these signs are switched on for a significant amount of time at any given day, this translates into a decrease in your overall lighting bills. The energy conservation provided by LED signs also ensures that there is less strain being put on the environment, as you will have improved the energy standards of your business. Lastly, LED bulbs do not contain gases such as argon or mercury, which are present in fluorescent lighting. This means that LED signs can be recycled cleanly without posing a risk of polluting the environment.